Regional advertising collective Boomtown is seeking 10 agency strategists, planners or buyers to join a new agency advisory council.
The Boomtown Insiders will act as an advisory group to the collective and contribute to regular meetings, sharing their learnings and agency results, while also helping drive the uptake of the regional media planning tool, Boomtown Hub, and masterclasses.
They will attend a bespoke Boomtown Masterclass on the regional media landscape, including an overnight stay in a Boomtown location, have the opportunity to attend the 2026 Cairns Crocodiles and report to the industry on Boomtown’s behalf, attend Boomtown networking events, have a mentor, and participate in roundtable ideation sessions.
Selection of the panel will be decided by Boomtown chairman Andrew ‘Billy’ Baxter, Peter Chapman, CMO of Reflections Holidays, and Katie Finney, acting head of sales at Seven Network.
“We’re looking for young guns of the industry – those who are keen to distinguish themselves through meaningful involvement and want to be empowered to become champions of regional Australia,” said Baxter.
“This is an opportunity for us, as a collective, to identify and invest in the next generation of agency leaders, while also fast-tracking and strengthening the connection between Boomtown and agencies. Boomtown Insiders will be the voice of the 9.9 million Australians living in the regions.”
UM head of Australian government partnerships, Simon Grace, said joining the council will be advantageous for industry members with an inside look at the regional market.
“Regional Australia is still a relatively untapped market with many ‘national’ advertisers not quite hitting the mark and missing out on 10 million Australians with their communication," Grace said.
"Understanding regional markets will put you ahead of your peers as you will know the value of regional Australia and ensure that your clients are getting the most value from their advertising dollar.
“Being a Boomtown Insider will give you the edge and be part of a growing community that can truly make a difference."
Zenith Media chief investment officer Elizabeth Baker said the Boomtown Insiders program is a unique, hands-on opportunity for emerging industry talent to gain a deeper understanding of the dynamic and diverse audiences across regional Australia.
"It’s an invaluable experience for anyone looking to build a meaningful and future-focused career in media and advertising," Baker said.
Applicants need three to six years’ media agency experience.
Submissions close on November 7.
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