Tara Lamond, Amy Dascanio.
Regional media collective Boomtown will host its final 2025 Masterclass on Tuesday, November 19, moderated by The Ideas Business founder, Wade Kingsley.
New videos from Australian demographer Bernard Salt AM will be unveiled along with a new format, and data insights presented by Enigma Media managing director Amy Dascanio and Pearman Media business director Tara Lamond.
Boomtown marketing lead, Francesca Ryan, said the masterclass will reveal a new approach for the series, offering “modern, innovative and relevant” education for the industry.
"Our final Masterclass for 2025 will also bring a fresh look and feel to our series," she said.
"As an organisation, we’re committed to listening to the industry and updating our education offering to keep it modern, innovative and relevant – we’re excited to launch this new look for our popular series.
"Our Masterclass series is designed to help agencies and brands unlock the potential of regional audiences. Both Amy and Tara are passionate about regional Australia and bring a deep understanding of both living and working in Boomtown to the panel.”
Boomtown masterclasses educate more than 2,000 Australian marketing professionals on advertising opportunities in the regional market. Along with campaign initiatives, this has helped support growth in the sector, with the national regional advertising dollar share +40% since the collective launched.
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