Boomtown campaign urges brands and agencies to invest in regional advertising

By AdNews | 26 March 2024

Boomtown has launched a campaign urging brands and agencies nationally to include regional Australia in their FY25 advertising schedules.

The campaign creative focuses on five key reasons to invest in Boomtown, with statistics showing the growth, population and spending opportunities in regional Australia for brands to capitalise on.

Boomtown chairman, Brian Gallagher, said the statistics speak for themselves - Boomtown is the place to be for Australian advertisers.

“Our latest regional advertising campaign is designed to clearly show why regional Australia should be non-negotiable for brands," he said.

"The data demonstrates what we’ve known about Boomtown for years - that it represents huge growth and sales opportunities for brands looking to reach a significant market with cash to spend. And it’s continuing to grow - migration to regional Australia is at a record high, with metro residents seeking out a ‘tree’ or ‘sea’ change and better lifestyles.

“Now is the time for brands and advertisers to leverage this untapped market - as we head towards the end-of-financial-year, agencies and brands nationwide should be including Boomtown in their FY25 plans – and for compelling reasons.”

Boomtown, which represents the 9.6 million people living in regional Australia, has continued to grow since the pandemic.

Regional Australians now comprise more than a third of the population, as migration to regional areas continues to outpace metro for the first time in decades. People moving to Boomtown are younger, wealthier, and more digitally connected than ever, making them an attractive audience for brands to reach.

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