Bonds unveils new BOOBs campaign

By Rachael Micallef | 8 September 2014
Bonds boobs. Storm in a B-cup.

Bonds has launched the latest phase of its BOOBs campaign, Boobicon, as it releases a new range of bras catering for a greater range of bust sizes.

The campaign, with the tag line 'for an A to a G and everything in between,' was unveiled on Friday across large format outdoor sites and digital billboards.

It will also be supported by digital advertising, PR, point-of-sale and social media.

Created by Clemenger BBDO Melbourne, this latest incarnation of the campaign continues the use of the familiar Bonds branding to spell out the word 'boobs,' which saw it being reported to - and later cleared by- the Advertising Standards Bureau last year.

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