MELBOURNE: Pacific Brands' iconic underwear label Bonds has opened a pitch to appoint a digital agency as it looks to expand its footprint online and into e-commerce, AdNews magazine revealed today.
The pitch is early stages, with Bonds approaching a number of specialist digital agencies with back-end technical capability to support the company as it builds its online presence.
The digital agency will work alongside Bonds creative advertising agency The Campaign Palace, which has handled Bonds' advertising account for close to a decade, and remains in charge of the core creative message.
MediaCom will continue to drive media from its Melbourne office, where it handles the entire Pacific Brands account.
To find out more about Bonds digital pitch, read today's AdNews [4 June 2010, page 2].
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