Bonds.
Bonds’ newest innovation, Wondergrow, is being demonstrated in a bespoke OOH campaign that physically expands in the street is turning poster sites into live demonstrations via Revolution360.
“This wasn’t just about advertising a product – it was about visualising an innovation,” said Bonds’ head of marketing, Kedda Ghazarian.
“By working closely with Revolution360, we’ve created a format that bends the rules of traditional OOH and physically demonstrates that ‘growing’ idea, making the benefit instantly tangible for parents on the go.”
Audiences can see how the Wondergrow range, designed to cover two sizes in one, highlights the key message of growth.
"From the outset, we challenged our media partners to think creatively beyond standard placements,” said OMD Media implementation director, Connor Lucas.
“Together with Revolution360, we pushed beyond standard formats to create a bespoke build that demonstrates Wondergrow’s benefit in a real-world context. It’s a great example of media innovation working harder to make a product story land instantly.”
The project reflects the broader innovation focus across Revolution360 and parent company Venetian Media Group (VMG), with brands increasingly looking for bespoke builds and experiential formats that create stronger audience engagement in public spaces.
Revolution360 general manager Josh Fitzgerald said the campaign reflects growing demand for outdoor creative that does more than simply occupy space.
“The best outdoor ideas are the ones people understand instantly… With Bonds, we had an opportunity to transform the frame itself into the storytelling device,” said Fitzgerald.
“That’s where outdoor becomes more than a placement - it becomes part of the product experience.”
Credits:
Bonds
- Head of Marketing - Kedda Ghazarian
- Marketing Manager - Caitlin Porter
- Brand Manager - Demi Ross
- Bonds Design Team
- ARC Factory Team
OMD
- Account Director - Carly Heverin
- Media Implementation Director - Connor Lucas
- OMD Team
Revolution360
- General Manager - Josh Fitzgerald
- Senior Account Manager - Sylvan Spatarel
- Creative Solutions Executive - Joshua Bendall
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