Bohemia wins the eftpos media account

Chris Pash
By Chris Pash | 10 November 2020
Brett Dawson

eftpos Payments Australia has awarded Bohemia Group, part of M&C Saatchi, its media account  following a competitive pitch.

The Australian electronic payments business has engaged the media agency to assist driving its significant growth further.

Bohemia’s remit includes media strategy, content strategy and implementation, media planning and media buying across all channels.

eftpos was launched in 1984 as the world’s first national electronic payment system, an Australian innovation.

Last year eftpos processed more than 2 billion transactions worth around $130 billion.

“eftpos is a brand we all grew up with, that is Australian-owned and operated and is doing great things for the people and businesses in this country," says Brett Dawson, CEO, Bohemia Group.

"We love their ambition, innovation roadmap and values and are so excited to partner with them through the next significant growth phase in digital payments.”  

Anthony Dumont, head of brand and marketing at eftpos, says his company is driven by its brand purpose which is to do good for Australia. 

"To deliver, our company is transforming what it does and how it does it. It has the energy and innovative thinking of a start-up, investing considerably in people, product design, infrastructure and overall capability," says Dumont. 

"We are driving growth, changing the way Australians pay for the better and becoming the preferred digital payments brand with enriched utility and value for today’s world and the one coming.

"Over the past 12 months, eftpos has made great progress on the digital transformation, launching an eCommerce solution, trialling digital ID, growing mobile payments significantly and most recently with the acquisition of Beem It.

“We were looking for a commercially minded media agency to work with us through this next growth phase. We needed market leading strategy, big critical thinking, transparency, progressive use of data and technology to measure and optimise impact and a record of strong client relationships built on trust. Bohemia’s pitch delivered this in spades and we look forward to our growth journey together”

The competitive pitch began in May and was led by media consultant Steve Sinha, chief media officer at Media Operations Transparency and long-time procurement marketing specialist Kylie Chain.

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