Fintech Shift has awarded Bohemia its strategy, media planning and buying business following a competitive media pitch.
Shift is an Australian technology company disrupting the B2B credit and payments market.
Alex Pasminka, CMO, Shift: “The digitisation, innovation and disruption seen across consumer credit and payment platforms hasn’t yet translated to business.
"We see the opportunity to deliver a better experience, a straight-talking brand and access to a range of finance solutions that suits the fluid needs of Australian businesses."
Sev Griffiths, GM, Bohemia Group: “We are very grateful to be given the opportunity to partner with Shift. Our client-centric integrated offering backed up by data and creativity goes hand in hand with the love of technology and agility of Shift's service and the scale of their ambition."
Max Broer, national strategy director, Bohemia: “While we’ve become accustomed to seeing FinTech’s disrupt traditional consumer finance models, that innovation has been sorely missing within B2B services. Shift is set to make an enormous impact on the ability of Australian businesses to adapt and thrive.”
Bohemia, beginning with radio and digital, will roll out a campaign over the coming 12 months, centring on Shift’s customer purpose, “We’re for doing business better.”
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