Superloop.
BMF has been appointed lead creative agency for Superloop, Australia's fixed network and a challenger telco, following a competitive pitch process.
The incumbent was Leo Australia, which has worked on the account since 2023, alongside Zenith, its media agency.
“We're excited to partner with BMF as we continue building one of Australia's most compelling telco brands,” said Superloop chief marketing officer, Ben Colman.
“Throughout the pitch process, BMF demonstrated a strong understanding of the Superloop business and the category challenge.
"Their strategic and creative rigour, combined with their dedication to effectiveness and growing the brand, gave us great confidence in their ability to help lead Superloop's next phase of growth.”
Superloop, an ASX-listed internet service provider, selected BMF as its creativity agency of record as the business enters its next significant phase of growth.
“Superloop is a brand that's already changing what people expect from a telco, and we're looking forward to building a brand that reflects that ambition and grows with the business over time,” said BMF CEO Stephen McArdle.
“We're genuinely excited to be partnering with the team on that journey.”
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