EXCLUSIVE: Lasoo, the Salmat-owned retail comparison site, has awarded BMF its estimated $7 million creative account following a competitive pitch.
The company approached five undisclosed agencies in November, and held a pitch in December. The Photon Group-owned agency was informed of the decision this week.
The site enables consumers to compare prices between bricks and mortar retailers within their area such as David Jones, Myer and Coles.
Lasoo worked with ad agency Twenty20 in a creative capacity from launch in 2007, but has been without an agency of record for more than a year.
Salmat digital general manager of product and marketing Matthew Mason told AdNews: "We have been getting a huge amount of traffic to the site, so we thought it was time to really get the brand out there."
BMF executive creative director Dylan Taylor said: "It's really exciting to pick up a future-focused business like Lasoo. We have enjoyed the process of getting to know their business, and are certainly looking forward to building the Lasoo brand."
The timing of the appointment comes just two months after Photon sold four of its digital agencies to Salmat in December 2010 for $75.3 million.
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