BMF appoints Google's Simone Takasaki

By AdNews | 28 March 2024
Simone Takasaki

Simone Takasaki joins BMF in the newly created role of head of creative services and integrated production.

Takasaki has spent more than three years leading Google APAC’s production offering for its brand studio, and nine years at Wieden+Kennedy Portland and Tokyo as a production and operation lead at the creative agency.

Takasaki will now work across BMF's portfolio of clients throughout the production process.

She will also bolster the creative agency’s innovation offering, alongside Google APAC’s former head of creative and BMF’s chief innovation officer Tara McKenty.

BMF CEO Stephen McArdle said Takasaki is somewhat of a production unicorn.

"She has progressive tech and digital production skills as well as extensive experience leading production at a world-class creative agency," McArdle said.

"Simone’s skillset, ambition, and credibility makes her the perfect person to enhance the holistic agency process and further drive our innovation offering alongside our chief innovation officer Tara McKenty.”

Simone Takasaki said BMF has an incredibly strong reputation for its creativity, culture, and craft.

"After four years working in big tech, I couldn’t be more excited to be joining an agency with such a strong reputation in not just its creativity but its effectiveness," Takasaki said.

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