Blundstone.
Footwear brand Blundstone is positioning itself as the ultimate companion for maximising the long days and longer nights of summer in a campaign via Thinkerbell.
“It’s always a privilege to collaborate with Blundstones, especially to help take this brilliant Aussie product to the world,” said Thinkerbell chief creative tinker, Tom Wenborn.
“Wear Summer Out is a great example of a brand-led idea, where the concept and execution entwine with the brand seamlessly, both in meaning and visually. No need for a logo in the bottom right corner, if it’s part of the idea.”
The work is rolling out globally across OOH, digital, social, and retail channels, with key focus on markets across the USA, Europe, and Asia.
“Blundstone is well known for our elastic‑sided Chelsea boots, which develop a unique patina and character with every wear,” said head of marketing and brand services, Amy Munting.
“The more you wear them, the more they reflect the life you live. Our new warm‑weather range is no different. From long beach days to far‑flung travels in hot city streets, we encourage people to make the most of the season and wear summer out in Blundstone”.
Credits
Creative agency: Thinkerbell
Client: Blundstone
Production: Sam I Am
Photographer: Benito Martin
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