Andras Vigh has been appointed global CEO of open source media communications network Blue 449, which is owned by ZenithOptimedia.
Vigh, who has worked for ZenithOptimedia and Publicis Groupe for 21 years, assumes his new role working out of London at the end of the year. A member of the ZenithOptimedia global executive, Vigh was previously the Greater China chairman for VivaKi and ZenithOptimedia.
“Andras has considerable experience in both agency leadership and in rolling out a global network. As a highly respected innovator and strategist, he is ideally placed to take the helm of Blue 449 and to develop its Open Source approach to communications," said ZenithOptimedia worldwide CEO Steve King.
In London, Vigh will be working closely with Sebastian Danet, the chairman of Blue 449's supervisory board, as part of a global leadership team that also includes global managing director James Shoreland.
“We’ve spent the past 18 months working on the positioning, brand identity and client proposition of Blue 449, and we are now very excited to have Andras on board as CEO. The network is growing rapidly and will go from strength to strength under the strong leadership of such an experienced leader," said Danet.
The man himself is enthused about his new role.
“Blue 449 is one of the most exciting launches in the media and advertising industry for many years. The opportunity to create a new way of working, innovating with partners and developing Open Source solutions for clients is very motivating. We are moving fast to launch the brand around the world, and I am hugely excited at the prospect of driving business growth for Blue 449," said Vigh.
Blue 449 launched in March, following a rebrand of Walker Media to Blue 449 UK and the opening of an office in France. By the end of the year, Blue 449 will have a presence in 17 city 'hubs'.
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