Snowdome Foundation is hosting its annual fundraising event, Snowball, for the third year running, raising over $1.8 million to fund blood cancer research in a campaign via Town Square.
Snowdome Foundation is a not-for-profit organisation, launched in 2023, dedicated to ensuring Australians diagnosed with blood cancer have the best possible chance to live longer, healthier lives.
"Partnering with Snowdome Foundation over the past three years has been a real privilege,” said Town Square founder and director, Danielle Moeller.
“Each event has built on the last, creating something meaningful and lasting.
“Seeing the generosity of the Snowdome donors and knowing our work plays a small role in helping advance life-changing research is something we’re deeply proud of.”
Town Square developed and launched the masterbrand and brand identity for the inaugural event.
This year Town Square has taken the event, which saw more than 200 people attend Malvern Town Hall, back to its roots with ‘Ripple’, emphasising the ripple effect of each guest’s contribution.
“Each year the generosity of our supporters accelerates the pace of research and brings hope to Australian blood cancer patients,” said Snowdome chief executive, Kirstee Macbeth.
“Working with the team at Town Square has been an absolute masterclass in how to create a hugely successful event brand.
“They understood our goals, our mission and translated this into a visual identity that was fresh, thoughtful, beautifully executed and deeply meaningful.
“A brilliant creative partner whom we are continually grateful for their strategic vision, creative direction and unwavering support.”
Credits:
Client: Snowdome
Chief Executive: Kirstee Macbeth
Engagement Manager (Events): Elian De La Rosa Gomez
Styling: Grove St
Event Stylist: Lauren Frazer
Agency: Town Square
Director/Founder: Danielle Moeller
Chief Head of Strategy: Jeff Malone
Account Manager: Georgia Papamichael
Executive Creative Director: Brendan Day
Design Director: Luke Henley
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.