Blobfish International, Australia’s largest sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie-industry first campaign for the new The Batman movie.
In conjunction with Uber Eats, Deliveroo, Menulog, and DoorDash, drivers will deliver food orders to consumers in The Batman branded delivery bags with a QR code they can scan to buy or rent the movie to watch while they enjoy their meals at home.
Roadshow Films marketing manager, Lachie Mackay, said: “We were eager to engage with consumers directly in their homes in a unique way and the activation achieves this.”
The campaign is live in Sydney and Melbourne with 20,000 Batman branded QR code bags. Consumers can watch the movie on Apple TV, Amazon Prime, Microsoft Store, YouTube Movies, Google Play Store, Telstra TV Box Office, Fetch and Cinebuzz On Demand.
Blobfish International CEO Nic Cann, said: “You can’t fault the engagement we can provide to reach a customer in the comfort of their own home, one of the many new and innovative ways that sampling can engage with consumers and an industry first for the film industry. Who doesn’t love a good movie alongside a delicious meal?”
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