Credit: Blizzard
Blizzard Entertainment has partnered with Havas and Pedestrian.TV to launch a World of Warcraft: Midnight activation at Federation Square, ahead of the game’s release on Friday March 3, 2026.
“As World of Warcraft: Midnight transforms Federation Square, we’re proud to partner with Pedestrian.TV to bring the Midnight House & Lounge to life, an activation that showcases the creativity, community spirit and iconic world-building for which WoW has been known for more than two decades,” said Blizzard VP international marketing, Alexis Boulton.
The World of Warcraft: Midnight House activation will be open from Thursday January 22 to Sunday January 25 2026 between 1:00pm - 8:00pm each day at Federation Square, Melbourne, Victoria.
"Our readers turn to Pedestrian.TV to stay on the pulse of culture and they expect us to show up as boldly as they do,” said Pedestrian Group CEO Mason Rook.
“We’re excited to be partnering with Blizzard, and the Havas team on this campaign as it allows us to connect with the World of Warcraft community in a fresh, unexpected way.
“Taking this campaign from URL to IRL, we’re engaging fans not just online and in game, but everywhere our audience lives, plays and creates.”
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