Global cleaning technology brand BISSELL has appointed an ANZ agency village, including History Will Be Kind (HWBK) as its retained PR agency, Nunn Media for media strategy and buying, and Hellions for creative.
“We’ve had long-standing relationships with some of our agency partners, but have been intentionally building out our full village with a focus on engaging best-in-class specialists who can collaborate and complement our holistic marketing efforts," said BISSELL senior manager, marketing Oceania, Nathan Dixon.
"It’s a big year for BISSELL and this agency village will help us take the brand to new heights in this market.”
The group joins a roster of existing partners across the marketing spectrum including Jellyfish, Frontier Australia, Andzen and Digital Next.
"BISSELL is an iconic brand with boundless opportunities, making it a brilliant match for our integrated comms capabilities and ability to infiltrate culture with intent and purpose," said History Will Be Kind managing director, Edwina Brook.
"We work with some of the world’s most recognised brands operating in increasingly competitive respective markets. We love the creative and strategic challenge of helping these brands find authentic connection with audiences based on differentiations they actually care about.”
The agency village has been tasked with driving authentic differentiation to accelerate brand growth, deepen cultural relevance, and cement BISSELL’s position as a category leader across ANZ. Ultimately, reinvigorating the BISSELL brand within modern homes and lifestyles.
“We’re thrilled to be part of BISSELL’s agency village and to play a key role in this exciting new chapter for the brand," said Nunn Media general manager, Sarah Thom.
"BISSELL’s 150th anniversary year is the perfect moment to make a bold impact across channels, and with our proprietary data platform Kasper, we’ll bring a deeper level of audience intelligence and precision to every campaign — helping BISSELL connect with the right consumers at the right moments across ANZ.”
Hellions creative partner Daniel Sparkes said to work with a 150-year-old brand is something they don’t take lightly.
"Trust is essential and delivering creative work which protects that trust, while driving commercial outcomes, is imperative," said Sparkes.
"The appointment of a new group of agencies, that we’re excited to work alongside, gives us such a good first step in delivering this for BISSELL, at a time when the market is being disrupted by new players more than ever.”
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