Out-of-home company Bishopp has renewed its exclusive partnership with North Queensland Airports (NQA) for a further 10 years to provide and support a premium advertising program at Mackay and Cairns Airports.
Bishopp has invested in a multi-million-dollar upgrade of both digital and classic assets, with the first phase of indoor upgrades completed in December.
These premium upgrades will be complemented by roadside upgrades to be delivered in early 2024 in Cairns and Mackay Airport precincts.
The new programs constitute the most comprehensive advertising program of any regional airport in Australia, with 32 new digital screens and 25 classic displays added across both airports.
Bishopp's commercial director, Nick McAlpine says the renewed partnership with NQA and the subsequent investment in Cairns and Mackay Airports matches the exciting future of two of Queensland's premier regional airports.
“The upgrade of assets in Cairns and Mackay Airports will strengthen our partnership and deliver an exciting new offering to our clients at the gateways to two of Queensland’s most exciting regional centres," he says.
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