Foxtel's streaming platform Binge is adding more news, including NBC News NOW, Sky News Extra and Sky News Weather, and ending its standalone LifeStyle and FLASH services.
This will add 25,000 plus hours of news content across the year and expands the platforms’ news channels to 13, currently offering Al Jazeera English, Bloomberg News, CNBC, CNN International, FOX SPORTS News, GB News, MS NOW, NHK World Japan, Sky News Australia and Sky News UK.
Foxtel Group will end its own FLASH news streaming service in February.
Lifestyle and reality shows currently on BINGE, including Selling Houses Australia, Love It or List It Australia and The Great Australian Bake Off will also be taken off the platform. Its LifeStyle streaming service will also be retired.
Hilary Perchard, CEO of FOXTEL, Kayo SPORTS and Binge, said the transformation reflects the changing needs of audiences for more news and less fragmented content.
“These changes make sense for all subscribers,” he said.
“For Binge subscribers, they receive more value and choice with a larger selection of live news channels. For our FLASH and LifeStyle subscribers, they now have their news and lifestyle together in one place, alongside the world's best movies, TV shows and documentaries.
“By simplifying our apps, we can also accelerate improvements to the BINGE customer experience by leveraging our parent company, DAZN’s, technology platform and product development capabilities.
“At a time when subscribers want greater simplicity and more value, these are the right changes at the right time."
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