Competitor ad intelligence platform Bigdatr is launching connected TV monitoring in Australia, with visibility into competitor advertising and spend data across major paid streaming platforms.
The capability covers ad creative monitoring across YouTube, Netflix, Prime Video, Paramount+, Disney+, Stan, Binge, HBO Max and Kayo Sports, alongside historical and current CTV investment data and 24-hour creative monitoring.
Bernard Brkic, managing director at Bigdatr, said media and creative decisions were made blind without CTV intelligence.
"To compete effectively on CTV, marketers need the same visibility they have on other channels: who is advertising, what creative they're running, and what budgets are behind it," he said.
"Without it, opportunities to outmanoeuvre competitors are missed before they're even seen."
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