BIG W has launched its seasonal campaign last night with a message that it’s time to bring on the lights, the anticipation, the smiles and surprises - it’s time to bring on Christmas.
The campaign launched on air with a 30-second brand TVC, capturing an emotive story; reflective of the year that has been by celebrating community heroes, and capturing the excitement of the season ahead.
The TVC, created by M&C Saatchi, shows BIG W helping a community bring one boy’s Christmas wish to life this year, after his dad selflessly gave up Christmas with his family last year to battle the local bushfires.
Jack rallies his community together and with the help of BIG W, surprises his family with an incredible Christmas lights makeover.
“Any Christmas campaign is big, but this year we had an opportunity to do something different - a meaningful act rather than a traditional Christmas ad," M&C Saatchi executive creative director Avish Gordhan says.
"This was a chance to bring on the good vibes of Christmas and we started by doing that for Jack and his family.”
BIG W’s Bring on Christmas TVC forms part of a wider integrated marketing effort across TV, radio, online, social, OOH, SEM and PR.
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