BIG W has partnered with social commerce agency Bread Agency to roll out a live video shopping strategy.
The retail chain has held live shopping events across some of its key product categories, such as baby, health and beauty, tech and audio.
Coming is the annual toy sale scheduled for June 11, hosted by comedian Melinda Buttle.
“Live shopping is more than a trend, it’s a game-changer for how we can engage with our customers - providing a value add experience,” said Sally McLean, senior manager social media at BIG W.
“By working with Bread Agency, we’re able to create interactive, high-energy shopping experiences that not only drive sales but also build brand affinity and trust in a way traditional e-commerce can’t match.”
The live shopping sessions, hosted on BIG W’s website and social platforms, feature curated product showcases, quizzes and surveys, live Q&A segments and real-time purchasing.
Bread Agency has developed a full-service approach for live shopping activities, from overall strategy, creative concepts, talent selection, tech integration and production to amplification pre- and post-shows.
“Retail is at a turning point, and brands that embrace live and social commerce now will be ahead of the curve," said Amaury Treguer, co-founder of Bread Agency.
“BIG W understands that today’s consumers crave connection, convenience, and entertainment all in one experience. Our job is to make that happen seamlessly while delivering real business impact.”
Early live shopping events drove high engagement rates, including average viewer time per event of more than eight minutes and substantial conversion numbers.
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