Simon Jovanovic, John Bongiorno & Antony Catalano.
Real estate digital media and agent services business View Media Group (VMG) has signed with several real estate companies in Australia following the launch of view.resi, a performance marketing solution for real estate agents via Acquire.
New contracts have been signed with the following brands:
- Highland
- Marshall White
- BresicWhitney
- Abercromby’s
- Clarke & Humel
- Sotheby’s Byron Bay
- Kim Jones & Co
- Richardson & Wrench
- BigginScott Richmond
The new partners join the likes of Place, Stone, Century21, Coronis, Woodards and others aligned to VMG residential solutions.
VMG executive chairman Antony Catalano said that the calibre of new clients signing up to its residential marketing solutions demonstrates the industry's appetite for change that delivers more leads that are of better quality.
“VMG has successfully attracted the partnership of the leading brands along the eastern seaboard of Queensland, New South Wales, Victoria and Tasmania,” Catalano said.
“We welcome these new partners to VMG and look forward to helping them in the revolution in property marketing that’s upon us.”
The view.resi solution answers four challenges facing the real estate industry. Increasing marketing costs, reliance on the major portals, lack of agent ownership of their own customer data and how to maximise the use of AI in a modern real estate market.
“It's clear the industry has been waiting for a solution like ours to help agents control increasing marketing costs, own their customer data and help them map their own path to independence,” Catalano said.
View.resi includes its unique performance marketing product, Acquire, a white label programme that finds buyers off portal, drives them to the agent’s website and powers brands like Stone Digital, Place Pulse Digital & Woodards Amplify.
View.resi has seen an increase at open for inspection attendees of up to 27%.
View.resi managing director Trent Casson said that they launched the view.resi solution because they felt there was a better way for real estate agencies to approach vendor marketing.
“Our view.resi solution is designed to unlock the benefits that should flow off the back of both agent and vendor paid advertising, ultimately fuelling long term revenue growth without the overdependence on third parties,” Casson said.
Marshall White’s group sales director, John Bongiorno said that they are excited to be starting this next phase of their marketing evolution with the view.resi solution.
“The industry is getting smarter and we aim to stay ahead of the pack; the view.resi solution will help us own our customer data and deliver results for our vendors,” Bongiorno said.
BresicWhitney CEO Thomas McGlynn said that view.resi continues to make an impressive mark on the current landscape.
“Its product mix presents compelling options for agents and real estate businesses, including Acquire’s performance-driven capabilities, and View’s integration and alignment with leading media outlets,” McGlynn said.
Highland CEO David Highland said that from the moment the VMG team presented to them they were impressed.
“Their AI products are world class and the results we’ve seen in driving large increases in OFI attendance is very impressive and we can't wait to get it to market for Highland,” Highland said.
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