Ben Wiles.
The Guardian has appointed Ben Wiles state sales director for Victoria and South Australia at The Guardian.
He will lead sales strategy and agency alignment for VIC and SA, tasked with growing digital, audio and video, as well as integrated sponsorship campaigns. He will report to the director of commercial partnerships, Danika Johsnon.
Wiles brings more than 15 years experience across media sales and commercial strategy, having worked as head of agency sales at Are Media and as commercial manager for Bauer Media Group.
“The Guardian's commitment to quality journalism and its trusted, premium environment creates a powerful platform for brands looking to dive meaningful outcomes,” said Wiles.
"’I'm looking forward to working closely with our agency partners across Victoria and South Australia to deliver smart, effective solutions in a rapidly evolving media landscape, alongside an incredibly talented commercial team."
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