Ben Shepherd is joining Thinkberbell as general manager of media.
The move comes after Shepherd revealed he was departing CHE Proximity after a year at the agency as chief media officer.
"Ben is truly in the ‘beautiful mind’ class. An iconoclast thinker and communicator, he has the ability to cut through, and make the complicated simple," says Margie Reid, Thinkerbell CEO.
"However, perhaps even more importantly he's a transparent and honest operator. He'll ensure our joined up and holistic approach to media is amplified as we grow our competencies in this space.”
Shepherd steps into the newly-created role having previously worked at PwC Australia and OMD Australia.
"You can’t ignore Thinkerbell, it's a strong brand in the marketplace, with a model I fundamentally believe in and can help grow," he says.
"Marketers have never had more options but less choice. Thinkerbell is a distinctive, ambitious and genuinely interesting collection of different people, talents and capabilities with an energy and curiosity that is really bloody appealing. I'm excited to play a role in creating really great, effective work."
Since launching as a creative agency in 2017, Thinkerbell has since gone after media accounts.
In 2018 Bega consolidated its media planning and buying into Thinkerbell, moving away from Carat after 10 years. The agency has also since won the media and creative account for Journey Beyond.
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