Ben Shepherd has joined the National Rugby League
He has been appointed general manager strategy and special projects.
“I am constantly blown away at the creativity, effort and effectiveness of the social media team at the National Rugby League and the amazing content they deliver to engage fans in multiple contexts across multiple platforms,” he said.
His remit is to ”helping to maintain the NRL as the best sports and entertainment experience in the Pacific, and rugby league the most connected and engaged sporting community in the region”.
Shepherd late last year stepped down from his role as CEO of publisher Schwartz Media.
The former chief investment officer at dentsu joined the media group less than a year before.
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