cummins&partners has named Ben McCallum general manager, Media, reinforcing its national media ambitions.
McCallum, who was managing director at UM before being made redundant in April, will now lead cummins&partners’ media offer nationally.
Prior to jumping to UM in 2022, McCallum led MediaCom’s Sydney office as managing director.
“What drew me to C&P was the chance to work inside a truly integrated model, where media isn’t an add-on but part of the thinking from day one,” said McCallum.
“From the first few conversations, it just made sense. There was a shared view on the pace things need to move, and the role media can play when it’s working closely with creative and strategy.
“It’s the kind of setup that can really shift things for clients, commercially and creatively.”
The hire reflects the agency’s continued shift toward a fully integrated offering across media, creative, strategy and PR.
The appointment also follows a run of national wins for the agency, including experiences platform Pelago and South African Tourism.
“We didn’t want a media leader who just ticks boxes,” said founder and chief creative officer at cummins&partners, Sean Cummins.
“We wanted someone who could challenge conventions, integrate deeply with creative, and help build the kind of media product that makes clients sit up.
“Ben’s the real deal, smart, commercial and creatively engaged. That’s a rare mix, and we’re lucky to have him.”
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