Beginning Boutique.
Online fashion store Beginning Boutique is launching across Melbourne this summer in a campaign via Mustard Creative.
“I am so thrilled to see Beginning Boutique’s look and feel reflected so brilliantly and so boldly across Melbourne. To have our brand come to life on this scale, in such culturally visible locations, is incredibly exciting,” said Beginning Boutique CEO and founder Sarah Timmerman.
“The agency’s ability to bring the shoot, creative development and media strategy together under one roof, with the agility to move quickly and adapt as opportunities arose, was a major reason the brand could move at pace and land so confidently across Melbourne’s biggest formats.”
The campaign features in JCDecaux’s site in St Kilda, One Swanton Street, Digital and static large-format billboards, Southern Cross Station digital environments, Street furniture across the inner suburbs, Large-format transit, including full tram wraps and bus advertising.
“Beginning Boutique is truly owning Melbourne right now,” said Mustard Creative strategy, communication and media director, Gerard Max.
“This is a brand with attitude, energy and a clear point of view, and the media footprint reflects that. Every touchpoint was selected to deliver scale, relevance and real commercial impact.”
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