Bega's Bridie Cowell appointed Coles 360 head of partnerships

By AdNews | 12 June 2024
Bridie Cowell.

Coles 360 has appointed Bridie Cowell, the former Bega GM of retail marketing & eCommerce, head of partnerships.

She replaces Tom Small who is moving into a chief commercial officer role at Retail Media Works.

Cowell joins Redworks Media, a part of the Coles 360 team working with Coles suppliers.

“What a privilege it is to join the Coles 360 team," said Cowell.

"I look forward to collaborating with suppliers on data-led solutions that not only connect their brands with Coles shoppers, but fuel discovery, inspiration and ultimately demand generation.

“Whilst the industry is rapidly evolving, the principles of best-in-class media still hold true. Keep the customer and their experience at the heart of your strategy, and you’ll be well placed to nurture their loyalty and deliver strong business results.”

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