Brisbane's BCM Group has been appointed creative and strategy partner by UnitingCare.
The full service agency has been working on various projects with UnitingCare over the last 12 months.
UnitingCare is one of Australia’s largest not for profit providers of health, community and aged care, representing brands including Lifeline, The Wesley Hospital, St Andrews War Memorial Hospital and BlueCare.
Natalie Hodgskin, group manager, brand & marketing, UnitingCare: “The team at BCM Group are the perfect fit for our organisation.
"They have an innate understanding of brands and how they connect to consumers and their creative approach is fresh and authentic. We are pleased to partner with an organisation that aligns with our values and we’re very excited to work with them on the BlueCare brand.”
Phil McDonald, partner and MD at BCM Group: “Our whole team is very much looking forward to working on BlueCare and creating some iconic work for a truly valuable Australian brand. We are in awe of the work that UnitingCare and BlueCare do in our community and it is a privilege to be involved with them.”
BCM Group’s Consumer and Insights agency, Veracity, will also work across UnitingCare as a research and strategy partner.
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