Bauer boosts digital sales team ahead of takeover from Mi9

Sarah Homewood
By Sarah Homewood | 19 March 2015
Bauer Digital Sales team

Magazine publisher Bauer has grown its digital sales team by more than 600%, from three to 23 client-facing staff, as it prepares to take the sales of its digital assets in-house.

Bauer announced in January that it was going to take full responsibility for all ad sales and trading, with the publisher previously sharing the sales of its digital inventory with Mi9.

The move also comes as Bauer prepares to launch its new digital offering, which breaks down its magazine titles into verticals, such as food and health for its content to sit under.

The first vertical to launch in April will be its 'To Love' offering.

Reporting to Bauer Media’s digital sales director, Andrew Brain, the teams will be responsible for commercialising the publishers magazine brands across digital platforms, including Cosmopolitan, Elle, The Australian Women’s Weekly, and Woman’s Day, as well as its digital women’s network.

The bolstered team comes as the publisher restructured its digital business globally, with the Australian and New Zealand arm of the newly rebranded Bauer Xcel Media, tasked with accelerating digital activities by focusing on its ad-funded and classified businesses through a launch of digital only products in women's lifestyle and automotive brands.

Tony Kendall, Bauer Media director of sales said: “The digital sales teams will work in close collaboration with the magazine teams to ensure we are driving fully integrated solutions for our advertising customers.”


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