Integrated agency Bastion has appointed Alexandra O’Neil head of brand marketing based in Sydney.
O’Neil will be responsible for all marketing communications for the Australian and New Zealand markets, driving brand strategy and business growth alongside Bastion's executive team.
She is the former group marketing manager for venue group Solotel , developing effective revenue-building marketing and PR strategies.
“It’s an exciting move to Bastion and I look forward to working with a team focused on creativity and strategy. As Head of Brand Marketing, I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market," said O’Neil.
Managing director of experience - growth, Matt McCann, said the appointment is in line with the agency's plans to conceptualise a marketing strategy after incredible growth over the past 12 months.
“We’re incredibly lucky to have found someone of Alex’s calibre to join the team. She is moving from an amazing career in hospitality at Solotel Group as Marketing Manager where she managed multiple brands,” said McCann.
“With exciting announcements coming from Bastion locally and globally, the role required someone with an acute ability to understand the operational needs of a multifaceted full-service marketing and communications agency like Bastion and the impactful work we do under one holistic umbrella.”
Alex’s appointment follows Bastion’s announcement of Cheuk Chiang as ANZ CEO and the agency’s acquisition of digital creative agency AnalogFolk Australia.
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