Bastion Insights has launched Bastion Vantage, an AI-powered digital intelligence offering that combines artificial intelligence with human research expertise to turn online conversations into actionable business intelligence.
The product is designed to uncover emerging behaviours, cultural shifts and commercial opportunities across brand strategy, innovation, communications development, trend forecasting and reputation management.
Joanne Norton, managing director of Bastion Insights, said marketers were drowning in metrics and starving for meaning.
"Data can tell you what happened, but insight explains why it happened and, more importantly, what to do next," she said.
“Bastion Vantage combines the speed and scale of AI with the judgement of experienced researchers to ask better questions, uncover the human truths behind consumer behaviour and give our clients the clarity and confidence to make smarter decisions.”
Cheuk Chiang, group CEO of Bastion, said the launch reflected the agency's continued investment in solutions that helped clients stay ahead of change.
"Bastion Vantage is an important addition to our integrated offering, bringing together AI and human expertise to help organisations navigate complexity with greater confidence," he said.
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