BastionBUNTIN.
The US operation of Australian independent Bastion is merging with American independent agency BUNTIN
“This is a transformational moment for both our agencies,” said Bastion group CEO Cheuk Chiang.
“We’re creating a model in the USA for what the future of independent marketing looks like. Connected and collaborative with the depth of capability of a network yet delivering with the speed and service of an independent.”
Commercial details of the merger haven't been released.
The combined network will operate under the BastionBUNTIN name in the US, establishing Nashville as a hub for North American operations alongside existing offices in Los Angeles and New York and part of the wider Bastion Group in Melbourne, Sydney, Auckland and Wellington.
Together, the group will deliver end-to-end marketing and communications capability across brand strategy, creative, media, communications, PR, digital, insights and experience.
“Modern marketers need agency partners who are transparent, nimble and client-centric, not simply focused on growing their own businesses,” said BUNTIN owner and US co-chairman, Jeffrey Buntin Jr.
“We’ve always believed that great work doesn’t just capture attention, it inspires conviction and drives business results.
“Joining forces with Bastion gives us the infrastructure, expertise and reach to do that on a global scale and help more clients to become stronger. It’s an alignment of vision, not just business.”
Bastion in Australia and New Zealand continues to operate under the Bastion brand, with no change to its entities or teams.
“This partnership extends far beyond geography,” said BastionBUNTIN CEO Jeff Browe.
“It’s about uniting people, ideas and expertise around a shared belief in integration and outcomes. We’re building a network for modern marketers that’s global by design and independent by choice.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.