Bastion Creative bolsters leadership with Wunderman Thompson duo

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 29 March 2022
L-R: Ana Lynch and Angela Morris

Bastion Creative has bolstered its creative leadership with the appointment of Angela Morris and Ana Lynch.

Morris joins as national chief strategy officer and Lynch joins as Sydney managing partner.

The appointments come as the agency says it moves into a new phase of expansion.

Morris joins with more than 20 years’ global experience, spanning brand consulting, advertising, behaviour change and innovation. Before joining Bastion, she was national chief strategy officer at Wunderman Thompson.

Lynch also joins from Wunderman Thompson where she was a partner directing the network’s top billing multi-national and domestic clients. She has worked at agencies in Australia and the UK, leading client relationships including Vodafone, Kellogg’s, Mars, P&G, J&J, Subway, Unilever, and Nestlé.

“As Australasia’s largest independent agency, our Australian creative team combined with our New Zealand-based creative offering Bastion Shine is now over 100 staff,” says Bastion Creative CEO Mike Godwin.

“We work collaboratively with the wider global Bastion Agency group, providing clients 300 of the market’s best experts across a unique breadth of disciplines.

“Ange and Ana bring the perfect balance of humanity and ambition to the leadership team and I’m excited about the ways they will help us build our clients’ brands and businesses going forward.”

Following Godwin’s appointment last year as CEO, the business has grown with wins including HealthDirect, Continental, Cancer Institute Vaping campaign, SIXT Car & Truck Rental, Bosch, Sydney Rock Oysters, Engineers Australia, and state government projects.

“We are building the new world Agency here at Bastion, where clients can access wide thinking across the breadth of communications disciplines, delivered by specialists with deep expertise,” says Jack Watts, Bastion’s global CEO.

“It is a joy to add two absolute experts in their craft and all-round good people in Ana and Ange to our senior team.”


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