Australian independent communications group Bastion Collective has acquired a majority stake in Sydney-based creative agency Banjo.
The move is part of Bastion Collective's ongoing acquisition strategy to bring in "top performing agencies that deliver integrated solutions" to clients.
Banjo's founding partners Andrew Varasdi and Ben Lyttle noted a rapidly changing landscape and desire for growth as a key reason to partner.
"Being a single outfit has many advantages but it also has its challenges, and to be part of a network within Bastion will no doubt broaden business opportunities and give us at Banjo a new trajectory of growth potential," Varasdi says.
Varasdi and Lyttle said they set out to create an agency where their clients and people came first, which is a vision that Bastion collective shares.
"This is what stood out to us from our very first meeting with Bastion; they have created something special for their people as well as continually delivering world class work for their clients,” Varasdi says.
Bastion Collective CEO Jack Watts believes this partnership is a "game-changer" for the company and their clients.
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