Cheuk Chiang and Peter Filopoulos
Bastion has appointed Peter Filopoulos managing director, experience.
Filopoulos will lead the agency's experiential, partnership and sponsorship offerings with a mandate to drive growth, operational improvements and deliver results across Bastion's client portfolio.
He brings more than 20 years of experience to the role, spanning sport, entertainment, venues, media and major events.
Filopoulos most recently served as a consultant with Canadian Soccer Media & Entertainment, supporting brand, marketing and commercial growth strategy across Canada’s professional football, national teams and media platforms ahead of the FIFA World Cup 2026.
“His experience building high performing teams and commercially powerful partnerships makes him uniquely placed to lead Bastion Experience into its next chapter,” said Cheuk Chiang, Group CEO of Bastion.
“Peter will play a critical role in bringing our experiential, partnership and sponsorship offering together to create truly integrated solutions for our clients.”
Filopoulos has also served as chief customer, brand and marketing officer at Football Australia, where he led customer, brand, marketing and communications strategy across the organisation.
As chief customer, brand and marketing officer, he played a central role in the growth and cultural impact of the CommBank Matildas, Subway Socceroos and the success of the FIFA Women's World Cup Australia and New Zealand 2023.
Across his career, Filopoulos has been credited with securing more than $100 million in sponsorship and partnership value.
“Experiential has fundamentally evolved. Clients are no longer looking for one off campaigns but for connected platforms that create enduring brand relevance and deliver measurable commercial impact,” said Filopoulos.
“The Bastion Experience team has already laid strong foundations and built real momentum in market. I am excited to continue that momentum working closely with Cheuk and the leadership team to unlock the next phase of growth for our clients.”
Filopoulos will begin in April 2026 and will report directly to Bastio's group CEO, Cheuk Chiang.
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