Joanne Norton. Credit: Bastion
Joanne Norton has joined independent marketing and communications agency, Bastion, as managing director.
Norton brings 25 years of experience building and scaling insight capabilities that drive commercial growth.
Most recently, she served as global director of consumer insights and category strategy at Bondi Sands. Before this, she worked for L’oreal ANZ as director of consumer and market Insights.
“Her experience across some of the world’s leading consumer organisations strengthens our ability to deliver integrated, end-to-end solutions for the modern marketer," Bastion CEO, Cheuk Chiang, said.
Norton has led enterprise-wide insights functions, established data science teams, and delivered multimillion-dollar ROI through advanced analytics and in-house media mix modelling programs.
“The Bastion Insights team is already delivering exceptional work, and I’m excited to join during this period of significant momentum to further build on that success, " Norton said.
She starts in April.
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