Daymark John Fergusson and Richard Peters.
Independent marketing and communications agency, Bastion has acquired corporate advisory firm Daymark, expanding its corporate affairs capabilities.
Commercial details of the deal haven't been released.
Bastion ANZ CEO Cheuk Chiang said the acquisition is a significant step in Bastion’s ambition to be the most effective reputation management agency.
“Our strategy has always been to bring together the best experts under one roof to solve our clients’ most critical problems,” Chiang said.
“With Daymark now part of Bastion, we’re building something truly unique and effective in the reputation and corporate affairs space - the know-how of experienced practitioners that are informed by data and powered by AI.”
Daymark was founded 15-years ago by John Fergusson and Richard Peters.
Daymark has built a reputation advising senior leaders on complex communications challenges and assisting Australian organisations to navigate reputational risk and opportunity.
Richard Peters, Daymark founding director, said the decision to join Bastion was driven by a shared commitment to delivering high-impact, values-led work for clients navigating complexity in a fast-moving environment.
“Joining a wider team that spans insights and research, creative, media, digital, PR, and customer experience, allows us to elevate our offering while staying true to our core strength,” said Peters.
“Aligning with Bastion strengthens our ability to support clients through any challenge, whether that’s reputation building, issue navigation, or government engagement, making us true problem solvers.”
Fergusson and Peters will lead the newly expanded Bastion Reputation corporate affairs practice, under the direction of Bastion’s Managing Director of Corporate Communications and PR, Richard Chapman.
Richard Chapman said that Daymark is a best-in-class corporate advisory firm.
“John, Richard and the team bring an incredible wealth of experience, trusted relationships and in-depth insights around reputation that will strengthen our offer to clients,” Chapman said.
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