Barbie, Optus join virtual Vogue Codes

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 13 October 2020
Melissa Doyle and Edwina McCann

Vogue Australia has announced key partners for its fifth annual Vogue Codes event, including new sponsors Barbie and Optus.

The series of events, running virtually due to the pandemic from October 28 to November 26, aims to fix the gender imbalance in the tech industry.

This year Westpac has returned as presenting partner, Audi and Estee Lauder as supporting partners, and Optus and Barabie join for the first time.

“We are excited by the opportunity to present the VOGUE CODES event series fully online this year, and we’re making it free to register,” Vogue Australia editor-in-chief Edwina McCann says.

“Our VOGUE CODES webinar series earlier this year was incredibly well received. It gave us a fantastic opportunity to play in the virtual world and take the campaign across geographic borders and audiences ahead of launching this year’s program of events.

“2020 has highlighted the importance of connectivity, community and of bridging the gaps between us. Now, more than ever, we believe women must embrace the technology powering our society to ensure we play a role in shaping the future we all want to see, and 2020 has given us a unique opportunity to extend this message further.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.