Banter.
Sydney-based engagement marketing agency Banter is celebrating its 10th year.
Founded in 2016 as part of The Haus, Banter was built on a simple belief that “you only banter with someone you like.”
In July 2024, Banter became fully independent.
“Being part of The Haus was formative for us,” said Banter co-founder Paul Den.
“But independence gave us the freedom to double down on what we do best. Building big ideas once, then making them work harder across the entire marketing ecosystem.”
In the last decade, Banter has partnered with brands including Qantas, Volkswagen, CUPRA, Electrolux Group, COTY, Nespresso, R.M.Williams, My Muscle Chef, Grill’d, TikTok, Surf Life Saving Australia and EA Sports.
“In a market where budgets are tighter and ROI is under constant scrutiny, brands cannot afford disconnected activity,” Den said.
“Our job is to create fewer, stronger ideas and extend them across touchpoints so they drive efficiency, consistency and clearer commercial outcomes.
“We are not selling channels. We are solving a real CMO problem. How to cut through fragmentation, justify spend and make every idea work harder.”
In ten years of operation, not a single team member has left Banter to take up a role at another agency.
“That stability matters,” Den said.
“It means our clients get continuity, senior thinking and teams who genuinely understand their business. That leads to better work and better results.
“Ten years in, we’re proud of what we’ve built. But the most exciting part is what comes next.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.