Bank of Queensland.
Bank of Queensland (BOQ) is strengthening its connection to the sunshine state in its ‘Bank of Queenslanders’ campaign via Team One.
The campaign showcases the bank’s local commitment for more than 150 years.
“We’re incredibly proud to be a bank that’s been part of Queensland’s story for more than 150 years,” BOQ general manager digital and marketing Adam McCaffrey said.
“This campaign is about celebrating the real people and businesses who are the heart of our communities – the Queenslanders who inspire us every day.”
It features stories from BOQ customers, local businesses, and authentic moments, all captured by Queensland photographer Joshua Kelly.
The campaign includes a partnership with NINE, spearheaded by former Queensland Reds and Wallabies player Tim Horan and Brisbane-born TV presenter Sofie Formica.
Running exclusively in Queensland, the campaign will roll out across TV, digital, social, radio, and OOH.
“Our goal was to create a campaign that truly reflects the spirit of Queensland; its people, places, and pride,” Team One senior account director Niall Morrison said.
“By telling real stories from real communities, we’ve helped BOQ connect in a way that feels personal, local, and deeply authentic.
“It’s been a privilege to bring these stories to life and showcase the meaningful role BOQ plays across the state.”
Credits
Client: Bank of Queensland
General Manager Marketing & Digital – Adrian McCaffrey
General Manager Group Marketing – Melody Townsend
Head of Channels and Business Marketing – Christopher Reid
Senior Brand Manager – Phoebe Duke
Senior Go-To-Market Manager – Nathan Cole
Senior Marketing Manager, Business – Jasmine Webb
Marketing Manager – Jodie Finch
Strategy & Creative: Team One
Media: Performics
Production: Prodigious Brisbane & NINE
Photographer: Joshua Kelly
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