AWARD School has kicked off its campaign for 2021 enrolments for aspiring creatives with a new theme: Enter Raw, Exit Ready.
The campaign is rolling out across multiple channels in the lead up to the Advertising Council Australia's AWARD School 2021 from March to July.
The focus is on key events and activities during February, including the first Indigenous Application Workshop, online and in-real-life Information Nights, and the opening of 2021 applications.
AWARD School joint national head Jack Nunn, who created the campaign, says AWARD School takes raw creativity and transforms it into industry-ready thinking.
"You don’t need prior qualifications or experience, you need raw ideas and determination," he says.
"And in 12 weeks, you’ll be ready to take the next step into an agency creative department, ready to take your own business idea to the next level, or ready to find out where else a career in commercial creativity can take you.”
This year will see a number of firsts for AWARD School.
Indigenous Application Workshop
To build on the success of the AWARD School Indigenous Scholarship Program, now entering its third year, the inaugural Indigenous Application Workshop will be held online on February 3.
This will be a free webinar designed to assist potential Indigenous applicants through the application process and provide all the information they need about the six Indigenous Scholarships available in 2021.
Free Info Night
The 2021 AWARD School Info Night will be held on February 10. The online webinar is designed predominantly for Sydney, Melbourne and regional based students, while students in Perth, Adelaide and Brisbane will be able to attend in-person events in those cities (although they also have the option of attending the online webinar).
National Online Program
This year will see a return to face-to-face learning across some elements of the course including tutorials and mentoring, complemented by online lectures.
A national AWARD School fully-online program will also be provided as an option for all successful applicants, regardless of where they live.
This follows AWARD School’s move in 2020 to a virtual format due to COVID-19.
New Zealand and South East Asia
AWARD School 2021 will also be open for the first time to online students from New Zealand and South East Asia.
New Commercial Creativity Brief
This year’s course will include a new brief, Commercial Creativity, designed to stimulate the entrepreneurial juices of all AWARD School students.
Returning in 2021 will be one of the most popular new initiatives of 2020, the Legendary Lesson, when more than 30 creative leaders from Australia and around the world sat down – virtually – with all 2020 AWARD School students.
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