Awaken CEO, Chris Parker. Image: Awaken
Awaken, a full-service media agency, has been appointed to manage the digital media account for global appliance brand Smeg, following a competitive pitch process.
The agency will support Smeg’s ecommerce sales and retail attribution, bolstering the brand’s omnichannel offering through digital strategy and technology.
“Smeg and Awaken share a commitment to innovation, representation, and pairing creativity with genuine human connection, making for a closely aligned partnership,” said Awaken CEO, Chris Parker.
“Our goal now is to bring our digital expertise to the business to help propel Smeg forward in the digital space. We’ll be leveraging our skills across audience insights, data, reporting, and technology to scale Smeg’s online consumer activity.”
Smeg head of marketing and product, Nick Elgin, said Awaken is the perfect strategic partner for enhancing the brand’s digital offering.
“We’re excited to have an agency partner that is well-placed to spearhead our digital evolution and transformation, as we look to connect with our customers across a multitude of channels.”
The appointment is effective immediately.
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