Karina D'Ambrosio.
Independent creative agency AW has launched AW/Experiences, a division created to deliver events and activations as an extension of brand and creative strategy.
The division strengthens AW's position as an end-to-end partner, from brand and campaign strategy to the execution of experiences and activations.
"As an old-school strategist, there's nothing more rewarding than seeing strategy come alive beyond PowerPoint slides - brought to life in experiences that people can feel, remember, and share," said AW founder Bram Williams.
AW/Experiences has delivered activations for the NBA and added Mastercard Priceless Experiences to its roster.
In partnership with Mastercard, the division has rolled out a calendar of Priceless Experiences, from elevated dining to live sport entertainment and concerts. The team delivered more than 15 events across Australia and New Zealand in three months.
"We're so excited to see what's ahead for AWE and to bring even more incredible experiences to life," said Karina D'Ambrosio, senior events manager of AW/Experiences.
"For us, building brand awareness and loyalty goes far beyond scrolling thumbs. It's seen, felt, heard and touched. That's the real magic, and that's what we're here to deliver."
"Working with AWE has been a fantastic experience," said Ankit Dhanvijay, associate managing consultant at Mastercard.
"The team consistently brings creativity, precision, and a deep understanding of brand and audience to every engagement. They've been instrumental in helping us deliver standout moments through the Mastercard Priceless events, always going above and beyond to ensure every detail is considered and every experience feels truly special."
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