Avid Collective in hiring spree

Jason Pollock
By Jason Pollock | 19 May 2022
Chloe Patterson.

Media technology business Avid Collective has announced the appointment of five new staff to the company's Sydney team.  

Chloe Patterson joins as partner marketing lead to work with Australia's leading independent publishers as part of Avid Native. She was previously with Suddenly, where she held the role of Content Strategy Manager. 

Melanie Seale joins as senior strategy manager, working with Avid's commercial team on clients to design first-class native content solutions. She was previously with oOh!, where she was Solutions Manager for more than six years. 

Liz Zhang joins as head of client success, to work on executing best-in-class native content campaigns on the AVA platform across the Avid network with client partners. She was previously at Mamamia as Group Manager of Partner Integration. 

Claire Harry joins as a commercial manager in Avid’s commercial team. She joins from Rockaway Digital and Chelsea & Co. 

Daniel Ferrari joins as a commercial manager, working across Avid’s agency partnerships.  

Patterson said: “I'm so proud to be a part of the team at Avid, advocating for our independent publisher partners and helping to drive increased revenue from content marketing. 

“I believe it's critical that independent voices in the Australian media landscape grow and succeed, so the Avid business vision is really aligned with my personal value set, which makes it all the more inspiring.” 

Luke Spano, Avid Collective managing director, said: “Avid Native is gaining so much traction with customers, we want to make the most of the demand and continue to build our commercial partnerships team as fast as we can. 

“I’d like to welcome all our new people, who bring a wide range of skills and experience that will benefit our business and clients,” Spano said.  

Earlier this year, Avid Collective announced the launch of Avid Native, its native content network with over 60 independent publishers.  

The network leverages Avid’s proprietary content amplification, reporting, and optimisation platform, AVA, as well as Avid's powerful audience targeting offering, Avid Data. 

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