Avid Collective hires nine

Maha Obeid
By Maha Obeid | 29 September 2021
Avid Collective managing director Luke Spano

Native content network Avid Collective announced the appointment of nine new staff to its Sydney team.

The appointments follow the rapid growth of the company's personalised native content at scale offering.

Three senior commercial managers join the team: Robert Ewing to focus on Avid’s agency partnerships, Tessa Coulter to focus on Avid’s travel, tourism and entertainment partnerships, and Gray Roberts to focus on Avid’s Retail partnerships.

Ashleigh Pitcher joins as a senior campaign manager to lead Avid’s native content campaign executions across both agency and direct clients. Previously Pitcher was the strategy and planning director at boutique performance agency Ambire.

Reporting to Pitcher, Madeline Spicer joins as a campaign and strategy manager. Spicer will work on client campaigns as well as the development of strategies supporting the new business team. She joins from GroupM agency Xaxis, where she was a senior client success executive.

Content editors joining the team are Alessandra Allegretti, Veena Chandar and Kim Tran. They’ll work as writers for Avid’s seven owned media brands.

Samantha Callery joins as a business development executive, working on supporting the entire commercial partnerships team.

Avid Collective managing director Luke Spano says appointments position the company well for even greater growth.

“These hires are a reflection of the significant growth we’ve been able to achieve in the last 12 months. We’ve taken remarkable strides in both extensively growing our media network and expanding the advertising partners we work with. A huge congratulations to the entire team and we are so excited to welcome such exceptional talent into the business,” Spano says .

Avid Collective mooted further expansion plans.

“We have a couple of major announcements we are planning in the next quarter that will further enhance our offering which will drive further growth and expansion. We believe these hires hold us in good stead to take the next steps in our company's journey,” Spano says.
Earlier in the month Avid announced the launch of its new native content targeting solution, Avid Data, and last month it launched AVA.

Launched as a niche media brand in 2017, Avid Collective has grown significantly in its four years of operation. Originally called Where To Media, the group rebranded to Avid Collective last year as part of its launch as a broader digital media network. In addition, Jason Scott (former CEO of Allure Media) and Peter Wiltshire (former chief revenue officer of Nine) joined Avid’s advisory board.

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