Tania Carr, Lorena Danes, Dennis Wong, Tom Carey and Matt Furlong. Credit: Avenue C
Avenue C has appointed five senior staff.
Tania Carr and Matt Furlong have joined as business partners, with Lorena Danes onboarded as media and investment partner and Tom Carey as digital partner.
Dennis Wong has taken on the newly created role of head of data and insights.
The hires follow a period of growth for the independent agency, with the new appointments aimed at deepening its strategic and executional capability.
Will Chapman, managing partner at Avenue C, said the agency had intentionally built a team of experienced talent who wanted to be “hands-on” in delivering results for clients.
“We’ve built a team of people who’ve done the network thing and now want to use those years of experience to get back into the work that moves brands and builds businesses,” Chapman said.
“These hires strengthen our depth of experience while keeping our structure flat and fast. Everyone here is accountable, empowered, and hands-on.
“That has always been the Avenue C way.”
Danes said Avenue C stood apart by embedding effectiveness into its day-to-day planning and delivery.
“While many talk to clients about attention and business outcomes, what I find refreshing about Avenue C is that these principles are not just conversations, they’re actively embedded in the way we plan, buy, and optimise media,” Danes said.
Wong, in his new data-focused role, said the priority was moving beyond dashboards to practical insights.
“We’re making data useful, not just another dashboard. The focus is on real-world insights that give brands an edge,” Wong said.
The agency said the appointments will support continued delivery for existing clients while allowing time for longer-term planning and business development.
“Experience is our unfair advantage, and the reason we consistently deliver tangible business results for our clients,” Chapman said.
“We’re excited to have four highly respected senior talents join our team who can apply their excellent knowledge to our clients’ business.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.