Australians increased their viewing of broadcast television or BVOD by 2.5% to 16 billion minutes each week in the first half of 2025, according the first edition of OzTAM’s bi-annual VOZ Total TV Viewing Report.
Almost nine in ten (88%) of people engaged with broadcast TV or BVOD monthly.
"This report showcases not only the strength and continued evolution of television as a platform, but also the depth of data available within our VOZ database," said Karen Halligan, chief executive of OzTAM.
VOZ represents Australia's official measurement standard for broadcast television and BVOD, combining ratings from more than 20,000 individuals daily across 8,300 panel homes with data from 16 million connected devices streaming BVOD each month.
BVOD accounted for 2.2 billion minutes of the weekly total, with live streaming driving a 41% year-on-year increase in BVOD viewing. The growth reached 31.4% among viewers aged 16-39.
Australians watch more than 41 hours of broadcast content each month, primarily via television sets. BVOD-exclusive viewing added almost 11% to weekly reach on average, rising to 19% incremental monthly reach for the 16-39 demographic.
Drama programming drives the highest proportion of BVOD viewing, while sport accounts for around 9-10% of both broadcast TV and BVOD consumption. Sunday remains the highest-reaching day for total TV viewing.
Viewers continue turning to broadcast television for major news events, including coverage of ex-Tropical Cyclone Alfred and the 2025 Federal Election.
"For our time-stretched industry, having key trends readily accessible from a robust and credible source is central to OzTAM's role in supporting the market, and we look forward to delivering this report each half-year," Halligan said.
The VOZ measurement system covers ABC, Seven, Nine, 10 and SBS, their regional affiliates and BVOD services nationally. It differs from OzTAM's Streamscape report, which incorporates subscription and advertising-supported video on demand services.
The report examined data from December 29, 2024, to June 28, 2025, focusing on the broadcast television landscape, viewing habits, audience demographics, platform reach and content preferences.
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