The Australian Young Lions team for 2025 formed a pop-up agency, Ibis Creative Studio, off the back of a successful campaign in Cannes.
The globally awarded, now defunct agency, put together the five duos who competed across Media, Digital, Film, Marketing and PR as part of their Cannes Young Lions campaign.
“The truth is, this team really clicked, on the long walks home and over pastries in the brekky room at the Ibis,” the group said.
"We were all collaborating, and supporting each other's briefs...it felt like we were an agency. So we thought, why not start our own?"
The name was hatched from fusing their Cannes base, the Ibis Styles Le Cannet Hotel, with a little nod to home, the humble bin chicken. The symbolic agency serves to celebrate the week that was for the Young Lions, and showcase their work all together, as one team.
“Ibis creates work that digs a little deeper,” the team announced. “We’re an agency focused on getting to the juicy stuff others can’t reach.”
Competing on the global stage, the agency will be coming home with a few feathers in the cap, taking out Silver in the Cannes Young Lions Marketing category, Bronze in the Digital category and global shortlists for Media, and Film.
Only operational for the duration of the festival, the pop-up shop closed its doors in Cannes on Friday, June 19.
“We’re sad to be breaking up after five glorious days of business, but what a journey it has been," said Ibis.
"From the bottom of our hearts (and the bin) we want to thank our incredible Cannes clients, Bee:Wild, Ovarian Cancer Action and the Braille Institute, for giving us the opportunity to stick our beaks into the work.
“Thanks also to Advertising Council Australia for their support every step of the way, and of course, to Ibis Styles Cannes Le Cannet for housing our creative ambitions, it was a lovely place to make a nest and call home.”
The team:
Elizabeth Nan Tie Acting Head of Client Solutions Melbourne, Nine
Tayla Orr Client Solutions Executive, Nine
Keira Spencer Brand Marketing Manager, Google Pixel, AUNZ
Jenney Kim Associate Product Marketing Manager, Google
Amy Morrison Copywriter, M&C Saatchi
Laura Murphy Art Director, M&C Saatchi
Loz Maneschi Creative Director, Cocogun
Lewis Clark Creative, Cocogun
Annabel Begeng Senior Creative, Thinkerbell
Lily Lazzarotti Senior Creative, Thinkerbell
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.